When was the Last Time You Referred a Website to a Friend?
By Matthew Glanfield
It's strange. Most webmasters work extremely hard to promote their websites on the Internet. You have probably worked day and night optimizing your pages for the search engines. You have probably spent countless amounts of money on Pay Per Click advertising and Internet marketing consulting.

Yet in the end there are hardly any results. For some reason nobody seems to care about your website.

Did you realize that most Internet marketers are probably working backwards? It's like watching a home constructor try to put up the walls before the foundation is even laid.

Ask yourself this one question: "When was the Last Time You Referred a Website to a Friend?"

That may seem like an odd question, but think about in anyway. Was it Google? Or perhaps HomeStarRunner.com? Or another website?

Now ask yourself why you referred those websites to your friends. Back in the day when Google was starting to become popular I didn't hear about it from a TV commercial or from a newspaper ad. I heard about it from my friends.

In fact, if you think about it, most good websites that you know of probably weren't found by searching for them. You probably had a friend or colleague tell you about the website.

So what makes these websites so shareable?

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