in mind, or just wants to make a sale.

The potential customer can visit your whenever they like in their own privacy and comfort, without the stresses and distractions that exist in the "real world".

Your is a self-service medium - for example, instead of having to wait in a long cue to pay your TV Licence, you can now do it electronically through the TV Licence website.

6. Add Value and Satisfaction

By offering convenience, a point of reference and that touch of individualised customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction.

Your can add value in other ways too, by featuring tips, advice and general interest content you can "entertain" your customers. This will also help them remember you better.

7. Standardize Sales Performance

By looking at which approached / pitches have worked in the past and those which have not, you can produce the ultimate pitch and use it with your website, so that you use it on every customer. No more training of sales people and waiting for them to get a feel for your line of trade.

8. Improve credibility

A gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won't take them for a ride.

The Internet also allows for Viral Marketing - where your visitors spread positive word-of-mouth about your business - your customers do your marketing!

9. Promote your "Brick 'n' Mortar" Presence

Getting lost trying to find a place can be frustrating for a potential customer. You can publish what they call a "dummy map" on your website, which shows directions and landmarks graphically, and the potential customer can print it out when looking for your "Brick 'n' Mortar" premises.

You might advertise a promotion on your encouraging the visitor to visit your "Brick 'n' Mortar" premises (eg. "At a branch near you!").

Also, if you recently moved to a new location, you will have to wait for the next 'phone directory to come out before people figure out where you currently are. Because a is flexible - you can change the content as you like - you can change you contact details instantly and lower the risk of losing customers when moving to a new location.

10. Business Growth Opportunity

A serves as a great place to refer potential investors to, to show them what your company is about, what it has achieved and what it can achieve in future.

11. Two-Way Communicative Marketing

Customers can quickly and easily give feedback on your product and/or marketing approach.

12. Cheap Market Research

You can use features on your such as visitor polls, online surveys and your statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business.

Website statistics show you how much traffic your receives, how the visitor got to your and where, geographically, the visitor is from.
John Simms is an Internet Marketer and web developer for Eiledon Solutions, a Cape Town web design and website development company. Free Website Quote online.

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