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Technology & E-Business Expansion: Website Strategies That Will Take Your Business To The Next Level
By Dan Kaplan
Many companies agree that a is a very strong sales vehicle resulting in increased sales. However, after investing a substantial amount of money in building an elaborate Website, the disappointment settles in when they begin to realize that their does not produce the results they hoped for, and that it does not match their needs and expectations. What people fail to realize is the fact that having a beautiful Website does not guarantee an increase in sales, and will not improve efficiency or customer relationship management effectiveness. Yes, I will agree you must have an attractive, professional looking website, otherwise you will immediately lose credibility with your prospects. However, your also needs to be:
1. Informative – Your must speak to your prospect’s needs, wants, desires, and address their concerns. If your is not informative, and if it does not sell to your prospects, then you are dramatically reducing your chances of closing the sale.
2. Traffic directive – Your should lead clients easily through the sales funnel. If you do not have an easy navigation system, and if your sales prospects are getting lost – they will easily become frustrated. Frustrated prospects do not become happy customers.
3. Marketable – Sales are rarely completed upon the first introduction, whether it is in person, over the phone or on the Internet. You have to gain your prospect’s attention and keep their attention. If you go to smcdata.com, you will notice that I continually update my site, and add new articles and case studies to entice prospects to visit my often. You may want to add an e-newsletter, or a special report, or offer a free e-Book, or e-Course as a lead generating strategy to capture your prospect’s contact information. Once you have their information, you can then email them or snail mail them, or make follow up phone calls that will eventually close the sale.
A Fourth Factor That Is Frequently Overlooked
Not meeting the goals mentioned in the above paragraphs, can lead to not achieving the results anticipated. But a successfully designed and marketed Website
Article continued below...
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The Dangers of HTML5: WebSockets and Stable Standards
New HTML5 technologies like WebSockets offer some amazing new opportunities for Web developers. But they also show how implementing unstable standards may cause more harm to a site than the benefits of the technology. What is the role of browsers and how should developers plan for when developing with HTML5?
Internet Explorer 6: What Have We Learned?
IE6 shipped more than 10 years ago, but its non-standard implementation of the shifting standards of 2001 still haunts today's developers. As the Web shifts to HTML5, and new versions of IE, Firefox and Chrome debut, have we learned the lessons of IE6?
Crank Up the Volume with HTML5 Music
With HTML5, music is making a comeback on the Web. Create amazing music site experiences where adding an audio file is as simple as inserting an image and users have more pause and play music outside a browser. The introduction of the <audio> tag eliminates the need for external music players, allowing for true integration of sound in your website.
Dojo.behavior: Write Modularized HTML Document Event Handling
The dojo.behavior module provides a simple and lightweight mechanism for listening to HTML document events. Find out what makes dojo.behavior one of the best event handling mechanisms around.
The Dojo Publish/Subscribe Event Mechanism
Learn how to use the Dojo Toolkit's versatile ContentPane widget to load dynamic content into your Web pages.
Post a Message on a Facebook Wall with JavaScript
Allowing your visitors to easily post links to your website on Facebook can really boost traffic.
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Load dynamic content into your Web pages using the Dojo Toolkit's versatile ContentPane widget.
Handling Exceptions with ASP.NET
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Optimize Your Web Page with CSS Sprites
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Event Listening Made Easy with Dojo.connect
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Squeezing the Most Out of the Ajax Control Toolkit's Accordion Tool
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Creating an Audit Record Application with ASP.NET
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that results in a substantial sales increase can also create business disruption when the e-commerce system is not integrated in “real time” to the “back office” system.
For example, I recently received an inquiry about our ERP software solution from the president of a small fastening company who had read my previous article “how to choose the right software for your company” which was published in a popular trade magazine. When speaking with her, she told me that she recently “turned off” her despite the fact it was extremely successful in producing a substantial amount of new sales. The reason for “turning off” the was that the “back office” system did not produce the proper inventory status information.
Not having this data resulted in severe business disruptions. Realizing that she would lose customers and her company’s high rating on the web, the president decided to “turn off” the until she could find suitable new “back office” software for her company. As a result of the high level of stress created by the business disruptions, many of her staff members decided to leave the company, increasing her business disruptions.
Another Example Of How A So-Called Successful Website Can Create Unnecessary Business Disruptions:
Recently, three presidents of very successful electronics e-commerce companies told me they have excellent e-business retail stores that enabled them to grow their businesses substantially. When I asked them how good their inventory control is in the warehouse, they all admitted that this was one area that required great improvement as:
1. Misplaced inventory was “collecting dust” and was not found until the next physical count took place in the warehouse. Quite often, when the misplaced inventory when found, it was obsolete. The inventory that could have been sold became excess inventory since new inventory was ordered while it was misplaced.
2. Incorrect shipments resulted in a high rate of returns, and double freight bills.
3. Credit issued for returned inventory resulted in additional workload for the accounting department results in the loss of vendor early payment discounts.
Make Your Website A Success With An Integrated Computer System
While selling on the Web can be a very powerful tool, as you can see, it can also be a “double-edged sword” resulting in severe business disruptions. With an integrated computer system, the Web, the “back office, and the warehouse information will be updated in a “real time” mode without the danger of data being corrupted or lost. An automated warehouse will insure shipment accuracy, prevent inventory from being misplaced, and the company Website will always reflect an accurate count of the inventory available in the warehouse. This will your company’s customer relationship management effectiveness and encourage customers to become recurring clients.
If your is attractive, informative, marketable, and if it has traffic direction and a integrated computer system in place, it will then enable your company to go to the “next level.” You will then only be limited by your imagination and your budget. The question is, “What is your destination?”
Since 1980, Dan Kaplan has worked with corporate executives to improve purchasing, increase warehouse and distribution efficiencies, and implement software solutions that result in substantial savings and productivity improvements. To lower your operating costs, reduce your warehousing and distribution business"s quote generation process from 3 weeks to 3 hours and invoice cycle from months to one day, go to http://www.smcdata.com
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- The Dangers of HTML5: WebSockets and Stable Standards
New HTML5 technologies like WebSockets offer some amazing new opportunities for Web developers. But they also show how implementing unstable standards may cause more harm to a site than the benefits of the technology. What is the role of browsers and how should developers plan for when developing with HTML5? - Internet Explorer 6: What Have We Learned?
IE6 shipped more than 10 years ago, but its non-standard implementation of the shifting standards of 2001 still haunts today's developers. As the Web shifts to HTML5, and new versions of IE, Firefox and Chrome debut, have we learned the lessons of IE6? - Crank Up the Volume with HTML5 Music
With HTML5, music is making a comeback on the Web. Create amazing music site experiences where adding an audio file is as simple as inserting an image and users have more pause and play music outside a browser. The introduction of the <audio> tag eliminates the need for external music players, allowing for true integration of sound in your website. - Dojo.behavior: Write Modularized HTML Document Event Handling
The dojo.behavior module provides a simple and lightweight mechanism for listening to HTML document events. Find out what makes dojo.behavior one of the best event handling mechanisms around. - The Dojo Publish/Subscribe Event Mechanism
Learn how to use the Dojo Toolkit's versatile ContentPane widget to load dynamic content into your Web pages. - Post a Message on a Facebook Wall with JavaScript
Allowing your visitors to easily post links to your website on Facebook can really boost traffic. - Loading Dynamic HTML Content Using the Dijit ContentPane
Load dynamic content into your Web pages using the Dojo Toolkit's versatile ContentPane widget. - Handling Exceptions with ASP.NET
Exceptions can make Web applications useless from a user's perspective, but understanding how to prevent and handle exceptions can make the de-bugging process easier. - Optimize Your Web Page with CSS Sprites
CSS sprites mash up all the images used on a webpage into one large image and display only the part that contains the image wherever it's required. Using CSS sprites drastically reduces the load time of the page. - 3 Fun Conditional Tricks for Your WordPress Custom Fields
These three tricks for manipulating the keys and values of WordPress Custom Fields produce some very interesting results. - Event Listening Made Easy with Dojo.connect
The Dojo libraries offer programmers a single coherent event system. With dojo.connect, you can execute any number of functions in response to DOM and widget events. - Using with the jQuery Globalization Plugin in ASP.NET
The jQuery Globalization Plugin provides globalization support to ASP.NET applications that can use JavaScript. - Getting Started with WordPress Custom Fields
The WordPress Custom Fields feature provides the flexibility to store and call custom image URLs, headers, and background wallpapers in your posts. - Squeezing the Most Out of the Ajax Control Toolkit's Accordion Tool
The Accordion Control is one of the many useful controls that comprise the Ajax Control Toolkit.
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