/> Get your address on your business cards. If you have only just gone and got them printed then go down to your local stationary supply company and buy some small stickers and stick them on the back. Might look tacky but at least your customers will know how to contact you.

Offline Tool #5 - Put Your Website Address on all Media Advertising

When ever you do any advertising at all, whether it is a leaflet drop or billboard advertising in Time Square (Nice if you can afford it) make sure that your address is on the advertising. When people see your address they are more likely to visit your site first before coming into your store. Many many important sales are made won or lost long before you ever see the customer and in many cases your could be that deciding factor.

Offline Tool #6 - If you are sponsoring a Charity or Sports Group have your included next to your name

If you have decided to sponsor a Charity or Charity Day or even a sport group then make sure that the Charity or Sporting group includes your Name and Your Website on their printed material. The human race is really quite bizarre as they are more likely to remember your address than your telephone number. Just like before, if they see your details at a Charity or Sports function, then they are more likely to goto you then your competitors because your support your community, then make sure that the Charity or sporting group gives the customers a way to find you.

Remember to have your address on all of their printed material and signage if possible.

Offline Tool #7 - Put Your Website Address on your Uniforms

One of the core reasons we give our staff uniforms is so that they are easily identifiable when they are out and about but more so, the uniforms make my staff walking billboards for my company. Most companies when developing their uniforms will only include their logos. My recommendation to everyone is to include your address as well.

Many people have told me they have seen my staff at the shopping centre and seen our web address on their uniforms and that is how they have found us. Some of our biggest customers have come from the address on their uniforms. This is one of the cheapest and free marketing tools.

Offline Tool #8 - Put Your Website Address on all of your Business Merchandise

If you are creating merchandise to give to your customers, make sure you include your address on the merchandise. In fact, it is less intrusive to include your address on your merchandise than it is to include your telephone number. Let me give you an example. I am sitting in our business writing this article and I looked over at a Stainless steel mug that my brother gave me from Canada. The mug is a merchandise item from Prince George Savings Credit Union. I tried to look up their site and put in the usuals but all I got was spam sites. It was simply to hard for me to find them so I gave up.

I should note that this stainless steel mug takes pride and place on my desk in my office and I use it all the time. If they had their address on this stainless steel mug then I could have easily looked up their and maybe set up a bank account or invested some money with them but they have made it too difficult to do so.

If your merchandise is designed to push your name or market you in the workplace, then make sure you make it easy for your customers to find you. Remember, most people will go to your rather then to call or visit your store first, simply to avoid the heavy sell.

Offline Tool #9 - Incorporate Your Website Address Into Your Logo

When I work with our SEO clients and their business coaches one of the things we look at is their logo. When I first setup our training and car detailing business, one of the things I did was to incorporate our address in the logo. The core advantage to this is that where ever our logo is our address is and it allows people to find an easy way to contact you.

Often when you are sponsoring teams at football games, the only information about you they allow is your logo. This means sometimes that it can be difficult to find you but if you include your address in your logo, your customers will always have a sure fire way to find you.

Offline Tool #10 - Put Your Website Address On Your Press Releases

When ever you release a press release ensure that you put your address on it. Many a time, media companies will actually include your address, in particularly when they post information about your press release on their websites. I have noticed a trend at MSNBC, Ninemsn and CNN to do this. The advantage to you as the owner is that the link they include in the text will be treated as a high quality link than any other, because most of these three sites have PR rankings of 8 or more which means this will help you in your webpage rankings in the search engines.

The other point to this is that you may find a traffic peak whilst your article is actually visible. For example, as a proud Australian I was heartbroken to hear about the death of Steven Irwin an Australian Icon and Legend and a proud Queenslander like me but when their family did the press releases they included the Wild Life Warriors address on the press release. Virtually every single media outlet around the world has posted the address on their websites which means this is doing outstandingly well. At least in this tragic circumstance there will be some good come out of it.

To finish off, I want to reiterate the 10 Offline Website Marketing Tools you should be utilising -

Offline Tool #1 - Put Your Website Address on Your Business Signs
Offline Tool #2 - Put Your Website Address On Your Vehicle
Offline Tool #3 - Put Your Website Address in Your Yellow Pages Advertisement and White Pages Advertisement
Offline Tool #4 - Put Your Website Address on Your Business Cards
Offline Tool #5 - Put Your Website Address on all Media Advertising
Offline Tool #6 - If you are sponsoring a Charity or Sports Group have your included next to your name
Offline Tool #7 - Put Your Website Address on your Uniforms
Offline Tool #8 - Put Your Website Address on all of your Business Merchandise
Offline Tool #9 - Incorporate Your Website Address Into Your Logo
Offline Tool #10 - Put Your Website Address On Your Press Releases
If you are looking for more information on Marketing an Online Business or if you are looking for quality material to help you with copywriting - Free Example of Sales Letters or you just want more info visit Your Online Marketing Business Opportunity


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