members are less likely to sugar coat the feedback they give you.

But, there is one major draw back to either method of requesting feedback... The input you get about your from family, friends and even forum posters will simply be based on opinions or “feelings”, not on expert, tested and proven techniques or advanced sales psychology.

Basically... They may not know what the heck they are talking about!

Another method for getting outside feedback is to conduct a survey of your existing traffic. This is often one of the best options to get constructive feedback on how to improve your website.

I frequently help my coaching and consulting clients conduct surveys of their visitors as part of their conversion rate improvement programs.

Your final option is to find a company or consultant offering professional evaluations or critique services. The benefit here is that in most cases a professional will give you a much more comprehensive evaluation of your than you will get from friends, family or your visitors.

However, the main problem with the “professional” route is that almost all of the companies offering this type of service are web design companies. So the “evaluation” you get is usually just a disguised sales pitch for a full redesign.

(Not to mention the fact that most web design firms don’t have the first clue on how to convert traffic into buying customers...)

But if you screen evaluation providers carefully you can find a few that will give you some outstanding recommendations.

Here are a few questions to ask anyone you hire to evaluate your site.

What is your background? (You want them to say they are marketers, not graphic or web designers, they need to understand sales psychology.)

Are your recommendations based on actual split test results? (Often the recommendations you will receive are based on theory or “one size fits all” best practices. Not on the results of actual testing, on actual websites.)

What kind of results have you produced for previous clients? (You want them to show you case studies or testimonials from clients who have achieved measurable results.)

How much time and money will it take to implement the recommendations? Is this just a sales pitch for some ten thousand dollar redesign? (You want to make sure that the recommendations are going to be easy and affordable for you to implement.)

Done properly an outside, independent evaluation by a professional evaluator or conversion rate improvement expert can significantly boost your websites sales. (As long as you take the time to make sure you’ve found a good one.)

So if you’re out of ideas for improving your site... Go out and get a fresh pair of eyes!
Want a fresh pair of expert eyes to look over your website? I can improve the conversion rate of ANY website... Guaranteed! (...or I"ll pay YOU $250!) Get your Web Site Evaluation now!

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