Top 10 Offline Website Marketing Tools
By Chris Le Roy
When ever most people think about marketing their they think about "how can we get more traffic online" and yet they seem to totally disregard the Offline Website Marketing Tools already available free and in most cases they are already using.

I want to set about in this article to give you 10 Offline Website Marketing Tools that are guaranteed to give you traffic. However, one point to note, it will not be easy to track how many people are using these offline marketing tools unless you ask them. So on your contact page on your make sure you have a drop down box with these options in their. To often owners only include online marketing tools in their "How You Heard About Us" drop down boxes.

So let us get started …

Offline Tool #1 - Put Your Website Address on Your Business Signs

If you are like my company we have spent thousands of dollars on advertising signs on our business at our location in Townsville Australia but it still amazes me as I visit other places and even countries, that businesses with really effective websites still do not advertise their web address on their signs.

Let me throw a few things at you … How would you like 37,000 per day to see you! You would do anything to get that sort of traffic wouldn't you? Course you would. Well there are 200 - 300 business on the street where we are located and we have coming past our building everyday 37,000 vehicles, free traffic. Then why wouldn't you as a business owner have your address plastered all over your business signs. Do you realise that of the 200-300 business less than 10 actually have their address on their business?

How crazy is that! This is free traffic. Never underestimate drive by traffic, and if you do not believe me then ask yourself a question, "Why do companies like Walmart, Harvey Norman, Coles Myer etc put their stores on main roads?" For the drive by traffic! It doesn't matter whether you only get 100 cars a day or 1 million cars a day, having your address on your signage means that as people go to work and see the address, they are more likely to have a look at your as soon as they get to work than any other time. If a person has a particular need for your products, studies have shown, they are more likely to first check out your website, than actually come into your store.

Offline Tool #2 - Put Your Website Address On Your Vehicle

Just like the previous offline marketing tool, this is a no brainer. If you have sign writing on your car for your business, would you forget to put your phone number on the car? Course Not (Mind you I have seen a few cars that have even forgot that) then why would you forget to put your address on your car. If your business sells products and services via the internet, then you need to tell your customers where to find you.

30% of our car detailing traffic that I own actually comes from our vehicles and within that 30% over 60% of our business is derived from people seeing our cars on the road, then visiting our web address to see our prices and services and then booking their cars in. Never forget your address on your vehicle.

Offline Tool #3 - Put Your Website Address in Your Yellow Pages Advertisement and White Pages Advertisement

The world seems to be obsessed with the Yellow Pages. It is truly a phenomenon. We page thousands of dollars to be in the Yellow Pages and the three things we check to make sure are in there are our Address, Telephone number and web address. Most people before they ring you, will in fact check out your first. If the address tells me nothing, then I simply move on to the one that has a address that tells me what I need to know.

Offline Tool #4 - Put Your Website Address on Your Business Cards

Look this one is another one of those no brainers. Everybody in business should have an email address and address and they should both appear on your business cards prominently. Since a large proportion of business these days is done through email then not having just your email address is costing your business. I know of some businesses that will not communicate with you through anything but email and the phone. They simply refuse to deal with people who have a fax because they want to save money.


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