Seven Top Website Marketing Strategies for All Business
By Brian Offenberger
Here they are…the magical seven keys to marketing that apply to virtually all business. Apply these strategies to your marketing efforts for maximum return on investment and great customer loyalty.

1. Focus a great deal of your search marketing efforts on linking.
There are many variables involved in marketing your so it is found on the internet. Many of the tactics involved in search marketing, both paid and non- paid search, are subject to change. Here is one constant you can bank on: linking your so that it is accessible from other websites.

Think of it this way: for every that links to yours, you have another venue through which customers and prospects can interact with your business. These “links” are really just selling extensions of your firm. They are like “internet salespeople” that are out prospecting for business on your behalf.

Search engines love websites with lots of incoming links from others. They view these links as an indicator of a website’s relative importance in its subject matter. Most search engines also tend to give higher search rankings to those sites with lots of incoming links.

2. Make “appearance” the last thing you evaluate about your website.
Your needs to be found and responded to in a positive way by visitors for online success. Many of the aesthetically pleasing features available in design technologies are counter-productive to best practices of marketing. As an example, most crawler based search engines (Google) can’t see and thus index Flash technology websites. Rich media, streaming video and other “frills” often slow down loading times, a real no-no in today’s on demand society. Businesses selling to business especially need to understand that these visitors want information and to buy, not a song and dance show. Avoid type on fancy colored backgrounds, and rotating messages and banner ads. State your case and give your visitors great content with strong call to action statements. Then worry about how your site looks. Go for substance with sound search marketing practices over style most every

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