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What to Publish on your Website: Content Development
By John Simms
Many businesses want a simple where they tell people what their business is about, some information on the products they offer and a means of contacting them. However, content is vital in the growth of your Internet presence. Information is your asset and all you need to produce it is the knowledge you attain over time.
For some, they simply don't know where to start. Here are some things to consider that could lead you to providing great content and a value-adding website.
1.Write what you know Knowledge is power. Post articles to your that show that you are well informed in your industry. If you can position yourself as an expert in your industry you can boost perceived credibility of your business on the whole.
2.Entertain Everyone likes to be entertained. For example, if you are marketing African tours, you might publish photo galleries or post stories on the African people, travel tips, the climate, etc.
3.About Your Business Are people interested in the current happenings in your
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JavaScript Tip: Keep Your Windows Focused
One common complaint among users is that many sites contain broken links, so of course you test yours regularly (don't you?).
But you probably never considered that some visitors might think your links are broken when they aren't!
That can happen when you use JavaScript to open new windows and control their placement. Fortunately, one single line of JavaScript code solves that problem!
HTML Tip: 5 Rules for Debugging Your Web Page
We get lots of letters from readers who need help debugging their Web pages. When you've helped enough people, you start to
see the same problems over and over again. We've documented five rules to help you learn web page debugging tips.
Beginner Tip : Publishing Your Web Page, Part 1
One of the most common questions we receive from beginning webmasters is "How do I get my Web site on the Internet?" It's one of those short questions that has such a long and involved answer that we're going to devote two newsletter stories to it. In this article, we'll discuss the basics of finding a Web host and deciding what method to use to post your page to the server.
business? Post news items on your website. Eg. "New branch in Gauteng"
4.About Your Product What do your customers often ask you about? What are their uncertainties? If you offer a "complex" product, which requires much learning on the part of the consumer, a is a great place to teach them! This in mind, you might not want to be too technical in your copy - tell them about the benefits, not the features. A great way to clarify uncertainties is to publish a "Frequently Asked Questions" or a "Q&A" section.
5.Back to the Plan Take a look at your marketing and / or business plan - what goals are you trying to achieve and how are you trying to position yourself in the market place?
6.Watch your competition 6.1.What are competitors offering through their that you are not?
6.1.1.Determine why they publish this content, then think of ways that you can improve it and use it on your website. Don't copy - enhance.
6.2.What are you offering on your that competitors are not This raises two questions:
6.2.1.Is the information you offer really satisfying? Does it need to be there?
6.2.2.And, if the information does give you a kind of competitive advantage, how can you capitalize on that?
7.User Behaviour Consider your Internet market - what do they do on the Internet.
7.1.Do they like to communicate with other Internet users about your industry? Consider having a forum on your where you can allow visitors to do this
John Simms is an Internet Marketer and web developer for Eiledon Solutions, a Cape Town web design and website development company. Free Website Quote online.
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means the sites in the intellexis.com domain, including www.intellexis.com, elearning.intellexis.com and store.intellexis.com, together with all content therein.
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